Pure Bar

11/9 – REA Office, NYC

I’m not a big “Organic Food” guy, but after my wife brought home a few of these Pure bars I became a believer.  From a design standpoint, the packaging is bold & bright, contains different colors for each of the five flavors, as well as smart and energetic typography. The brand language is also perfectly crafted. For example, here is something taken directly from their website… “Pure Mission Pure is dedicated to satisfying stretches, sunlit hikes, belly laughs, and muddy hands.”  Got to love it!  And if that doesn’t peak your interest, just chew on one and experience how each flavor is exceptional.  Pure bars are now my official breakfast and afternoon snack.  So for all of these reasons above I confidently say, REA Approved! – MG

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