Mad Men or Minimalism?

1.25.12, Midtown Manhattan.

This is an ad for Mad Men. But for those of us who are not familiar with the TV show, these ads are downright ambiguous. Where’s the web site? No Twitter or Facebook mention? What’s it for? No more information even in tiny letters, it’s just a man falling and the date March 25th. In a world already over-saturated with images competing for our attention, these ads caught my eye for their pure minimalism. I think it’s gutsy for an advertiser to have no clear message or selling point. These ads plastered all over NYC kept me guessing until I finally researched them online. Apparently these ads are causing a stir in NYC for their resemblance to 9/11.

-Barbra Tolentino

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