NY Lottery Ad Campaign Gets a Sophisticated New Look

Drop shadows and 3D letter effects are the typical graphic design associated with lottery tickets. But recently, the NY Lottery had an elegant upgrade of its advertising campaign. During my obsessive search for more logos using Gotham (I’ve already submitted 40+ logos), I found it in the NY Lottery Powerball logo in these subway ads. I was also intrigued by the creative and playful letterforms made of money. Too bad they are not real stacks of $100 bills! Here’s a video about how they made the letters.

-Barbra Tolentino