About Real Estate Arts

Michael Goodgold is the president of Real Estate Arts (REA), a marketing and brand consultancy with a specialty in Real Estate.

It’s In The Details

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Hugh O’Neill building, Chelsea

7/17/2013
Various locations in Manhattan, NYC

Walking around our old office neighborhood (Chelsea) and new one (Midtown), I’ve noticed a lot of details in the architecture that surrounds us. I REA Approve these small exterior touches because they make the buildings interesting, beautiful, and different from one another.

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Church of St. Francis of Assisi, Midtown
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Bed Bath & Beyond building, Chelsea
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31st Street and Broadway, Midtown

— Brian Keeler, Graphic Designer

Strange Scenery

REA Approved6/14/13
17th Street between 9th and 10th Avenues

On my way to the High Line I found this mural behind a playground in Chelsea. I REA Approve the street art for its incredible amount of detail over a massive three-story space. I also like how the bizarre scene pops from the red background.

– Daejin Youn

Yellow And Blue And Red All Over

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5/8/13
Madison Square Park

This colorful, encompassing installation entitled Red, Yellow and Blue is simply surreal. In fact large intricate pieces, their primary colors suggest childhood simplicity.

I REA Approve the work by artist Orly Genger because while it’s tailored for the lush landscape, it drastically contrasts the green in texture, shape and size. The manmade material interlaced with nature looks like a scene right out of Tim Burton’s “Alice in Wonderland.” 

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– Gene Molchanov, Web Developer

Built To Last

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5/6/2013
Old Navy store, Chelsea

I REA Approve Old Navy’s flagship store in Chelsea because of its history and retro-modern interior design. It was one of the first Old Navy stores to be built, and it features see-through escalators, industrial elevators, and warehouse-like concrete floors.

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– Zack Levine, Web Developer